Saturday, November 17, 2007

Melissa Fever

I'm just wondering why my officemates go gaga over Melissa shoes. To think, they're just some jelly, rubbery shoes. I can't help but think- Why? Maybe these are just another Havaianas in the making which became a household name to alot of people.

I decided to surf the net and found a Melissa site and FAQs too:

What makes MELISSA so special?
There’s so much to say...
• The designs are… Fun! Cute! Unique!
• Take a whiff of MELISSA, and you’ll notice the candy-licious smell!
• Very comfortable! Patented MELFLEX materialmolds to the shape of your feet! • MELISSAs are RECYCLABLE! Save Mother Earth!
• Collaborations respected designers! Such asJudy Blame (Part of Louis Vuitton Design Team),Alexandre Herchcovitch (was part of 2001Paris Fashion Week, 2004-2007 New YorkFashion Week)

All these things bring truth to our belief that: “Melissa is not just a shoe, it’s the ultimate fashion accessory!”

1. What is MELFLEXTM?
For years now, the biggest challenge has been to develop a material which could be easily molded to the foot, providing superior comfort in relation to other products currently on the market. This formula was developed in MELISSA’s laboratories.
The result is a composition called MELFLEXTM. This material has characteristics which provide improved elasticity, impermeability and resistance. Its formula contains products which are hypoallergenic and 100% safe to your health. It is odorless, neutral and natural. MELFLEXTM maintains its special properties even after being recycled. MELISSA searches for innovation in a variety of fields, including those which are not related to footwear production, in order to boost the performance of MELFLEXTM.

2.Where does MELISSA come from?
MELISSAs are made exclusively by Grendene, the parent company of MELISSA. Grendene has 12 factories and over 20,000 employees, which allows it to manufacture a whopping 176 million pairs of shoes a year!
In the Philippines, Istila Companhia is the exclusive distributor of MELISSA.

3.Where can I buy MELISSAs?
MELISSA is an international brand, and is available in many of the trendiest fashion boutiques in the world.
In the Philippines, we at Istila Companhia apply a rigorous selection process to determine the most suitable establishments to carry the brand. Please click on the “Where to Buy” link for a complete list of authorized retailers in the country. We are currently in the process of expanding our distribution coverage to more establishments both within Metro Manila and in the provinces.
It is important that you purchase your pair of MELISSAs only at authorized establishments to ensure that you receive the genuine article.Can I purchase Melissa directly From the Distributor?Istila Companhia, the exclusive distributor of Melissa in the Philippines, does not sell direct to customers at this time. However, we may help you find your pair by informing you about what are available in stores and by referring you to an outlet.

4. Can I buy MELISSAs over the Internet?
At the moment, MELISSAs are not available for purchase over the Internet. No company or individual has been authorized to sell MELISSAs in the Philippines through the Internet.

5. Are all styles of MELISSAs available at any authorized retailer?
The styles that an establishment carries vary from one authorized retailer to another. What is available in one store will not necessarily be available in another store. What is the typical cost of a pair of MELISSAs?For our current collection, the prices of MELISSAs ranges from P2,495 to P4,395, depending on the design. We practice uniform pricing across all our authorized retailers. MELISSAs sold at significantly lower prices by unauthorized retailers may possibly be fake or defective.

©2007 Istila Companhia. Site by Paul Hidalgo

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